Director of Growth Marketing

About Moby

Moby is changing the way people invest. We use AI to transform the world’s financial data and research into clear, actionable reports that anyone can understand. Our mission is to build the largest and most accessible investing research library in the world.

We already reach over 30 million people each month across our social channels and content platforms—and we’re just getting started. With a thriving marketing foundation in place, we’re now looking for a strategic and creative leader to take things to the next level.

The Role

We’re looking for a Director of Growth Marketing who’s excited to roll up their sleeves and drive growth through innovative, unconventional strategies. This is a hands-on mid to senior level role that requires creativity, analytical rigor, and a strong bias for execution.

You’ll lead Moby’s B2C and B2B marketing efforts with a strong emphasis on performance marketing. You’ll be expected to constantly test new ideas, push boundaries, and bring fresh thinking to how we reach and engage our audience.

We’re looking for someone obsessed with trendspotting, culture, and identifying clever ways to position our product in front of the right audiences at the right time.

Responsibilities

• Own and evolve the full-funnel marketing strategy across both consumer and B2B products

• Hire and manage a lean team

• Lead paid acquisition channels, focusing on measurable results and ROI

• Develop outside-the-box campaigns and creative strategies that differentiate Moby and capture attention

• Stay relentlessly plugged into digital trends, emerging platforms, and cultural moments

• Design and execute marketing experiments with clear hypotheses, goals, and measurement plans

• Collaborate cross-functionally with product, design, editorial, and partnerships teams

• Oversee GTM strategies for product launches, content initiatives, and strategic partnerships

• Establish processes and frameworks for data-driven decision-making, testing, and iteration

• Own marketing analytics, attribution models, budgets, and reporting

Qualifications

• 6-10+ years of paid marketing experience with an emphasis on performance marketing

• Demonstrated success scaling user acquisition and engagement in a high-growth environment

• Proven ability to build and lead high-performing teams

• Strong understanding of growth frameworks, funnel optimization, and lifecycle marketing

• Experience launching and scaling marketing campaigns across paid social, search, email, content, SEO, and influencer/partnership channels

• Deep passion for creativity, experimentation, and trendspotting

• Analytical mindset with a strong grasp of marketing KPIs, attribution, and campaign performance

• Experience in both consumer B2C and B2B marketing is a major plus

• Passion for fintech, investing, or personal finance is helpful but not required

• Preferred: NYC hybrid, but open to remote